As Co-Owner of It's Alive Web & Marketing, I spend most of my time on the computer working on digital communications. In my "spare" time I create gifts and all things beautiful. I believe in the power of creativity and artistic expression.
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Lezette Designs
The Lackluster of Online Shopping
ULTA Online Purchase Review

DISCLAIMER: I am well known for being an anti-online consumer.
This is my first time ordering from ulta.com.
I recently purchased a toner and eye makeup remover from ulta.com. I usually avoid purchasing online but wanted to see the FREE with purchase Ulta Beauty Sample Bag (Pictured Above, Usually $25). The bag only had 2 decent size samples. I am surprised that someone would purchase this bag for $25.00.
CON: Unappealing packaging (Pictured Above)! I remember working for Kiehl’s a few years back and every package we sent to a customer no matter how small the purchase was, we packaged it in a branded box, tissue paper and a bow (for free)… then added that box to the ugly cardboard box. I wish Ulta would have had the same attention to detail. There are other ways to save money then the first impression of a purchase.
CON: The products were DIRTY!! I could tell that whoever packaged the purchase had dirty hands. I spent the first couple of minutes cleaning off my products. There is nothing worse than receiving dirty products, especially beauty.
(Pictured Below)

CON: The FREE Beauty bag that was used as the promotional piece along with the free shipping over $25.00 was disappointing with only two “jumbo size” samples.
I would not recommend purchasing the bag.
Maybe try is if it ever goes back on promotion.
PRO: When you purchase through their website you get to pick three samples out of about 10 options. (Pictured Below)

Conclusion: Still not a happy online shopper. Will an online purchase ever meet my high standards of retail?
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